I spent a day here on business, and spent most of my time in the towns one major sight, the Hanok Village, a collection of classic Korean style houses and stores. This differs from the rural Hahoe Village in that it was more of an urban area.
This area is known for good food, the main dish being Bibimbap, sliced vegetables, some meat or fish and an egg. It can be served hot (in a stone dish) or cold. I went to Hangukgwan, one of the famous restaurants in the city. The type I had was Yukke Bibimbap, which has some marinated raw beef on it.